Data of existing and potential customers are commonly collected and maintained in a company’s database. This process lets companies know their target audience better, understand trends, and identify new sales opportunities. Marketing specialists use the data to get more information about purchasing, launching marketing campaigns, and providing more specialized offerings for customers. It is easy to do all this using DBeaver features.
We want to briefly touch on the topic of databases, security, sensitive data and related challenges. Our CEO Tatiana Krupenya shared her thoughts on this with CyberNews. Read the full version of this interview on CyberNews.com